WHAT IS FUNDOSHI ?
FUNDOSHI is the classical Japanese underwear traditionally worn by men. FUNDOSHIS by ATELIER MASAKO are healthy in the nighttime, confy in the daytime, fashionable everytime.
BORN IN NAGANO, MASAKO BEGAN HER CAREER AS A FASHION DESIGNER 4 YEARS AGO.
After the 2011 earthquake and tsunami in Japan, Masako clearly realized how fragile and precious life is. She decided to dedicate her life to doing things she loves with the people around her.
In Summer 2013, at the request of a friend, she designs her first Fundoshi for women. Masako fell under the spell of this naturally confortable underwear and never stopped wearing Fundoshis since.
„A change that opened a new window in my life.“
A new lifestyle for your true self.
JAPAN EXPO 5 – 8 July 2018 | Paris-Nord Villepinte